Grado is a new breed of agency built on our collective times. We provide creative direction, production and consultancy for Fashion, Beauty and Lifestyle brands, conceptualising brands with meaningful narratives and experiences. Founded by Ida Johansson & María Baños, connected a decade ago working in the fashion and the hospitality industry, consulting for big corporations and international brands. Together they are also the creators of the global movement Muses of Now.

Our closest team is based in Barcelona – Berlin – Stockholm, with a strong creative collective Worldwide.

Are you a brand? Tell us about your vision.

Are you a creative? Join our Collective.

[email protected]


Curation of Talents · Creative Direction · Content Creation · Experience Production


Midnight Runners by Reebok, Scotch & Soda, Arket, Soho House, WeWork, Louis Vuitton for Metal Magazine, L’Officiel Mexico, Vogue Spain, Midnight Cosmetics, Taos Living and more.